138 entries in Articles / Business and Publicity
  
Creators Title Comments & References Year Source Page AA Categories
Unknown Business Cards of various artists, Sid Lorraine, Lu Brent, Morris Loewy, Le Paul, Arthur Lloyd, Phil Dallee, Paul Rosini and more
1935 The Jinx 1-50 (Issue 14) 67
Unknown Newspaper Clippings and Business Cards Dr. Peck, Russell Swann, Sid Lorraines and more
1935 The Jinx 1-50 (Issue 15) 73
Unknown Business Cards of various artists, Ross Bertram, Orville Meyer, Zancig and more
1936 The Jinx 1-50 (Issue 17) 93
Unknown Business cards of various artists, Lloyd E. Jones, Gerald Kosky, Fred Keating, Eddie Clever, T. Nelson Downs and more
1936 The Jinx 1-50 (Issue 19) 106
Bob Rettew Cashing in on Close Up Magic in a bar
1948 Ireland's Yearbooks (Issue Yearbook 1948) 18
George B. Anderson A Lesson in Living From Magic on the blindfold drive, playing theaters and business
1949 It Must Be Mindreading 49
Frances Ireland Marshall Rabbits is Extra on kids shows
1949 Ireland's Yearbooks (Issue Yearbook 1949)
Scurti The Magician For Radio, Television, or Newspaper calculation trick
Apr. 1949 Grant's Inner Circle Magazine (Vol. 1 No. 7) 15
Ormond McGill The Mindreading Method selling a mindreading show and getting information by the booker, reading an information card under a crystal ball
1951 Psychic Magic — Vol. 2 7
Jack Yates Who's Fooling Whom? gag prediction printed on a promotion card, people can do for their friends
1954 Minds in Close-Up 22
Robert A. Nelson The Build-Up how to name yourself
1959 Mentalism & Its Presentation 12
Robert A. Nelson Publicity and Promotions
1959 Mentalism & Its Presentation 15
Tony Corinda Part One: Introduction on publicity, semi-pros and selling
1960 Publicity Stunts 367
Tony Corinda The Law of Supply and Demand
1960 Publicity Stunts 368
Tony Corinda Creating a Demand
1960 Publicity Stunts 369
Tony Corinda Personal Publicity
1960 Publicity Stunts 371
Tony Corinda Personal Advertising
  • Visiting Cards (or Business Cards)
  • The Brochure
  • Photographs
  • Headed Paper
  • The Publicity Campaign
1960 Publicity Stunts 371
Tony Corinda Part Two: Publicity Stunts
1960 Publicity Stunts 376
Tony Corinda Radio Prediction anecdote working with David Berglas
1960 Publicity Stunts 377
Tony Corinda Personal Column Advert Stunt prediction in newspaper, anecdote with David Berglas
1960 Publicity Stunts 378
Tony Corinda Registered Letter Prediction
1960 Publicity Stunts 379
Maurice Fogel, Tony Corinda Fogel's Bullet Catching
1960 Publicity Stunts 379
Tony Corinda Example of Personal Publicity: Raymond Hafler
1960 Publicity Stunts 380
Tony Corinda Visiting Card Gimmick numbers printed on business card, spectator thinks of one, that on was crossed by performer
1960 Publicity Stunts 382
Tony Corinda The Haunted House exorcice a ghost, Maurice Fogel anecdote
1960 Publicity Stunts 382
Tony Corinda The Challenge Seance challenge a medium
1960 Publicity Stunts 383
Tony Corinda Headline Predictions on its staging and presentation
1960 Publicity Stunts 383
Tony Corinda Glorified Muscle Reading presentation and staging contact mindreading
1960 Publicity Stunts 384
Tony Corinda Publicity Pencils branded pencils
1960 Publicity Stunts 385
Tony Corinda Blindfold Drives and Walks presentation and staging
1960 Publicity Stunts 386
Tony Corinda Conclusion ten bare essentials for good publicity
1960 Publicity Stunts 386
Stewart Judah Number Affinity sum divination
1961 Still More Miracles in Mentalism 63
Alan Milan A Few Thoughts on Radio Publicity
1961 Still More Miracles in Mentalism 69
Leo Behnke "Any Comment?" on the importance of business cards
1962 Entertaining Close Up 1
Leo Behnke Magic Square printing a magic square grid on promotional material, magic square with the age of spectator as a souvenir
1962 Entertaining Close Up 4
Leo Behnke Matching Ads using branded matchbooks as publicity
1962 Entertaining Close Up 11
Arthur C. Nelson Magic Helper passing out small certificate for helpers in the show
1962 Ireland's Yearbooks (Issue Yearbook 1962) 43
Dick Jarrow Work Sheet for the Performer sheet to fill in information for gigs
1968 Ireland's Yearbooks (Issue Yearbook 1967-68) 99
Alan Shaxon This Magic Business performing venues
1970 My Kind of Magic 1
Bascom Jones, Jr. Publicity for Magicians - Part 1
  • Define your Objective
  • Identify Audience & Message
  • Use the Right Tools
  • Newspapers are Fine, but...
1970 The Compleat Magick - Volume 1 (Issue 3) 15
Bascom Jones, Jr. Publicity for Magicians - Part 2
  • Nothing Sacred or Mysterious
  • The Publicity Release
  • How to Prepare it
  • Additional Tips
  • The Promotion Kit
  • Picture Publicity
  • Put it all Together
1970 The Compleat Magick - Volume 1 (Issue 5) 25
Kathy Lenier You Can Book your Own Act
  • Take Stock of Yourself - Honestly
  • Full Time - or Extra Income?
  • The Basics
  • Opportunities Everywhere
  • But be Professional
  • Don't Overlook the Obvious
  • Visit your Local Chamber
  • Experiment with your Letters
  • Follow these Five Rules
1971 The Compleat Magick - Volume 1 (Issue 27) 135
Marcus Wielage Kid Shows can be Source of Experience, Profit
  • Where to Begin
  • Paying Dates
  • Toy Stores Pay Off
  • First Impressions Count
  • Mother Goose is Out
  • "Monkey see; Monkey do"
  • Physical Arrangements
  • You're in Control
1971 The Compleat Magick - Volume 1 (Issue 31) 155
Danny Rouzer You Can't Rewrite a Publicity Photo
  • Copy can be Rewritten
  • Why Photographs?
  • Four Photo Tips
  • How to get Photos
  • Plan Ahead
  • Listen to the Expert
  • Where to Shoot
  • About those Negatives
1971 The Compleat Magick - Volume 1 (Issue 33) 165
Robert Schwarz The Anatomy of a Self-Booking "Engagement Information Sheet"
1971 The Compleat Magick - Volume 1 (Issue 37) 185
David Douglas The Press Release, One Man's Approach or "The Most Effective Promotion Is Free" Part 1
1971 The Compleat Magick - Volume 1 (Issue 39) 195
David Douglas The Press Release, One Man's Approach or "The Most Effective Promotion Is Free" Part 2
1972 The Compleat Magick - Volume 1 (Issue 41) 205
Bascom Jones, Jr. Six Steps to Making Magic Pay
1972 The Compleat Magick - Volume 1 (Issue 43) 215
Bascom Jones, Jr. Use Letters to Book your Act
1972 The Compleat Magick - Volume 1 (Issue 47) 235
Tony Shiels The Man Who Was Not There polaroid picture of performer is sent by mail, performer vanishes on photograph
Inspired by
  • George Arrowsmith's "Remote Control Vanish"
Variations
1973 The Compleat Magick — Volume I (Issue 86) 427
Tony Shiels The Why and How of a Tent Show performing in a tent, touring
1973 The Compleat Magick - Volume 1 (Issue 87) 435
Fredric Broder Charitable Chicanery serial number reading in context of a charity event
1974 The Compleat Magick — Volume II (Issue 103) 512
Bob Brown How to Successfully Work Abroad
1974 The Compleat Magick — Volume II (Issue 115) 575
Vic Perry Judge and Jury on promotion and promotional material
1975 The Compleat Magick — Volume II (Issue 119) 595
B.C. Milnov A Mental Frame of Mind on performing mentalism
1975 The Compleat Magick — Volume II (Issue 133) 665
Bascom Jones 10 Tips on Getting Bookings
  • Who is Your Audience?
  • Walk before you Run
  • Printed Material
  • What you Need
  • A Brochure
  • Photographs
  • Sales Letter
  • Writing the Sales Letter
  • Telephone Follow-Up
1976 The Compleat Magick — Volume II (Issue 149) 745
Bascom Jones More Tips on Booking Yourself
  • Booking Agents
  • Wistful Thinking
  • It Takes Work
  • Tools of the Trade
  • Watch for Opportunities
  • Capitalize on the Media
  • Centers of Influence
  • Free Shows aren't All Bad
  • What It's All About
1976 The Compleat Magick — Volume II (Issue 151) 755
Bascom Jones Sell the Sizzle - Not the Steak
  • You've Got to Sell Yourself
  • You are More Important than the Effects
  • Rubber-Stamp Syndrome
  • What Audience See...
  • ... and what the Hear
1976 The Compleat Magick — Volume II (Issue 161) 805
Karl Fulves Notes on earning money with magic
1978 The Chronicles (Issue 10) 1158
Kate Shiels Witch's Web prediction during an interview with several reporters, in envelope
1978 The Compleat Magick — Volume III (Issue 216) 1077
John F. Mendoza Money Magic business tips
1979 Close-up Presentations 82
Bascom Jones The Mystic Word on Mark Stone, Mark Popelsky, publicity stunts
1979 The Compleat Magick — Volume III (Issue 222) 1110
Diana Zimmerman Follow Your Hopes...Not Your Fears
  • Spectators Want a Star
  • Widespread Identity
  • Handling the Interview
  • Photographs
  • The Promotion Kit
  • The Learning Curve
1979 The Compleat Magick — Volume III (Issue 227) 1135
Kate Shiels Witch's Plot publicity stunt for one reporter, performer apparently travels long distance very quickly
Variations 1979 The Compleat Magick — Volume III (Issue 231) 1152
Elmer Deffenbaugh Direct Dialing publicity stunt for one reporter, performer apparently travels long distance very quickly, different method than Shiels
Inspired by 1979 The Compleat Magick — Volume III (Issue 237) 1182
Bascom Jones "What a Nice Thing to Say"
  • Names That Made News
  • What Price Glory?
  • And Further Proof
  • The Feature Story or Interview
  • Tips on Feature Placement
  • Advantages and Disadvantages
1979 The Compleat Magick — Volume III (Issue 241) 1205
Piet Forton Geschäftlich-Kommerzielles Public-Relations
  • Kinderparties, Geburtstagsfeiern, kleinere Feste usw.
  • Geschäftsanlässe, Kindergruppen wie z.B. Pfadfinder u.a.
  • Grossanlässe auf der Bühne, in Supermärkten, Warenhäusern usw.
  • Kindergärten, Schulen, Sonderschulen, Kinderheime, Sanatorien usw.
  • Reklame, Werbung, Prospekte usw.
1979 Das Piet Forton Seminar - Kinderzauberei 19
Alex Elmsley Twister No. 54, performer twist rubber band and spectator holds it, he cannot untwist it
Also published here 1981 Self-Working Table Magic 67
Liz Tucker, Tommy Tucker Tips on Trade Show Techniques
  • Role of the Entertainer
  • Time Becomes a Factor
  • Who is the Contact?
  • Keep Goals in Mind
  • Major Mistakes
  • How Long an Act?
  • Little Things Count
  • Follow Up on Your Contacts
1981 The Compleat Magick — Volume III (Issue 277) 1385
Vic Perry Behind the Language of the Agents
  • Learning their Language
  • The Cheap Shot
  • And the Special Approach
  • The Favor for a Friend
  • And Being All Wet
  • Try Booking Yourself
1981 The Compleat Magick — Volume III (Issue 285) 1425
Peter Adrian Devlyn, Terry Tyson Making Private Parties Pay
  • First Contact
  • Get All the Facts
  • And Anticipate Questions
  • Your Arrival
  • The Performing Area
  • Your Show
  • And Following Your Performance
  • The Personal Touch Pays
  • Follow Up
1981 The Compleat Magick — Volume III (Issue 287) 1435
Chris Ball Basket Case joke and idea to generate tips, with finger chopper
1982 Fingers don't Entertain, People Do 33
Joseph Dunninger, Al Mann The Modern Blindfold Drive and Kindred Phenomena
1984 Publicity Secrets 1
Joseph Dunninger, Al Mann Methods of Gaining Information for Performer for the blindfold drive
A: The Impression Envelope
B: The Stuffed Pen
C: Stuffed Cigarette
D: Contact Mindreading
E: Impression Notebook
F: (publicity with VIPs)
G: A Confederate
H: Clip Boards, Etc.
I: Audience Participation (with changing bag)
1984 Publicity Secrets 3
Joseph Dunninger The Publicity Story and Press Release blindfold drive
1984 Publicity Secrets 12
Joseph Dunninger Dunninger's Press Story for the blindfold drive
1984 Publicity Secrets 14
Robert Cassidy The Fund Raiser combining the blindfold drive with fund raising
1984 The Art of Mentalism 64
Robert Cassidy The Contract on contracts, with sample
1984 The Art of Mentalism 88
Samuel P. Smith Booking Yourself #1 - Why People Will Book You
1986 Magical Arts Journal (Vol. 1 No. 1) 10
Charles Greene Restaurant Magic #1 - What Is A House Magician & Who Should Be One?
1986 Magical Arts Journal (Vol. 1 No. 1) 10
Doug Anderson Cruise Ship Magic #1 - What It's Like To Cruise
1986 Magical Arts Journal (Vol. 1 No. 1) 11
Samuel P. Smith Booing Yourself #2 - Booking Yourself By Phone
1986 Magical Arts Journal (Vol. 1 No. 2) 10
Charles Greene Restaurant Magic #2 - How To Get Booked
1986 Magical Arts Journal (Vol. 1 No. 2) 10
Doug Anderson Cruise Ship Magic #2 - What You Need To Perform
1986 Magical Arts Journal (Vol. 1 No. 2) 11
Samuel P. Smith Booking Yourself #3 - Booking Yourself By Mail
1986 Magical Arts Journal (Vol. 1 No. 3) 10
Charles Greene Restaurant Magic #3 - The First Night
1986 Magical Arts Journal (Vol. 1 No. 3) 10
Doug Anderson Cruise Ship Magic #3 - How To Get Booked
1986 Magical Arts Journal (Vol. 1 No. 3) 11
Samuel P. Smith Booking Yourself #4 - Making It Pay & When To Use A Contract
1986 Magical Arts Journal (Vol. 1 No. 4) 10
Charles Greene Restaurant Magic #4 - Fees And Tips
1986 Magical Arts Journal (Vol. 1 No. 4) 10
Doug Anderson Cruise Ship Magic #4 - Staying Booked
1986 Magical Arts Journal (Vol. 1 No. 4) 11
Karrell Fox How It's Done Give Away give-away card
1986 For My Next Trick... 169
Karrell Fox "Biz-Card's Concept" cards to pocket routine with borrowed business cards
1986 For My Next Trick... 173
Steve Bryan Steve Bryan Writes... some tips and rules on performing and promotion
1986 Gimmick (Issue 3) 6
Steve Bryan, Pedro, Mark Vincent Theorie template for a contract
1986 Gimmick (Issue 4) 5
Charles Greene Restaurant Magic #5 - Performance
  • When To Approach A Table
  • How To Approach A Table
  • Do Not Use A Close-Up Pad
  • Work Out Of Your Pockets
1987 Magical Arts Journal (Vol. 1 No. 5&6) 16
John Ferrentino The Comedy Circuit #1 - Why & How Comedy Clubs?
1987 Magical Arts Journal (Vol. 1 No. 5&6) 17
Samuel P. Smith Booking Yourself A Different Way To Sell Your Act - With Posters
1987 Magical Arts Journal (Vol. 1 No. 5&6) 18
Samuel P. Smith Booking Yourself #5 - Inspiring Yourself To Succeed
1987 Magical Arts Journal (Vol. 1 No. 7) 10
John Ferrentino The Comedy Circuit #2 - How To Get Started
1987 Magical Arts Journal (Vol. 1 No. 7) 11
Charles Greene Restaurant Magic Conclusion: Audience Participation & Looking For A Nice Place To Work
1987 Magical Arts Journal (Vol. 1 No. 7) 12
John Ferrentino Comedy Clubs #3 - Selling Yourself
1987 Magical Arts Journal (Vol. 1 No. 8) 19
Samuel P. Smith Booking Yourself Conclusion: The Full-Time Feelancer
1987 Magical Arts Journal (Vol. 1 No. 9) 10
John Ferrentino Comedy Clubs #4 - Comedy Club Ethics & Appearance
1987 Magical Arts Journal (Vol. 1 No. 9) 11
Mark O'Brien Corporate Magic #1 - An Exciting, Growing Field
1987 Magical Arts Journal (Vol. 1 No. 10) 10
John Ferrentino Comedy Clubs #5 - Stage Time & The M.C.
1987 Magical Arts Journal (Vol. 1 No. 10) 11
Mark O'Brien Corporate Magic #2 - Industrial And Trade Shows
1987 Magical Arts Journal (Vol. 1 No. 11&12) 16
John Ferrentino Comedy Clubs #6 - The Physical Aspects Of Comedy Clubs
1987 Magical Arts Journal (Vol. 1 No. 11&12) 17
Darwin Ortiz Press quotes
1988 Darwin Ortiz at the Card Table 164
Mark O'Brien Corporate Magic #3 - Meetings & Special Events
1988 Magical Arts Journal (Vol. 2 No. 1) 10
John Ferrentino Comedy Clubs #7 - The Audience & Hecklers
1988 Magical Arts Journal (Vol. 2 No. 1) 11
Mark O'Brien Corporate Magic #4 - Videos & TV Commercials
1988 Magical Arts Journal (Vol. 2 No. 2) 10
John Ferrentino Comedy Clubs #8 - An Act To Swear By
1988 Magical Arts Journal (Vol. 2 No. 2) 11
Mark O'Brien Corporate Magic Conclusion - How To Get The Work
1988 Magical Arts Journal (Vol. 2 No. 3) 10
John Ferrentino Comedy Clubs Conclusion - Don't Give Up!
1988 Magical Arts Journal (Vol. 2 No. 3) 11
David Harkey Professional Close-Up
1988 Magical Arts Journal (Vol. 2 No. 3) 1
David Harkey Professional Close-Up #2 - Street Magic
1988 Magical Arts Journal (Vol. 2 No. 4,5&6) 42
Samuel Patrick Smith Make It Happen
1988 Magical Arts Journal (Vol. 2 No. 7&8 Arcane) 21
Jim Kleefeld Performance Contracts
1988 Magical Arts Journal (Vol. 2 No. 9-12 Paul Harris: The Act) 37
Karrell Fox Easy Memory writing up information about client for next time they are met
1988 My Latest Book 137
Karrell Fox Give-Away Tie Clip making tie clip out of plastic stirrer
1991 Goodies 146
Thomas Vité "Guten Tag, hier spricht der automatische..." on using an answering machine
1991 Hardcore 146
Karrell Fox Heart Smart heart balloon as give-away at table
1995 Much Ado About Something 100
Curtis Kam Tablehopper's Salt Trick idea for getting a tip for salt vanish from hand
1996 Professional Close-up of Curtis Kam 105
David Acer Getting Press
  • The Hook
  • What to Send
  • Where to Send it To
  • The Follow-Up
  • The Article
  • The Interview
  • Photos
  • Anecdotes
  • The Entertainment Round-Up
  • And Finally, Momentum...
1999 Natural Selections — Volume II 183
David Berglas The Picture Post Challenge slipper was hidden in London, Berglas blindfolded drove by car to the correct location, found the slipper and handed it to the correct owner
2002 The Mind & Magic of David Berglas 59
David Berglas Riddle of the Sands symbol is thought of by a spectator in a plane, performer divines it by driving a motor scooter on field and drawing it that way
2002 The Mind & Magic of David Berglas 104
Eric Mead The Walkout business tip
Also published here 2003 Collexion 19
Keith "Kip" Pascal Guide to Finding Magic and Martial-Arts Resources
2005 Coin Snatching 209
Eric Mead The Walkout business tip
Also published here 2006 Tangled Web 83
Jack Parker The Cause Description of Anthony Nolan Trust, proceeds from book will go to leukaemia research
2007 The Magician's Ltd Cookbook 13
Cap't Bill James An Advertising Piece paper cross that can be unfold, pictures of appearing silk, advertising
2012 The F.F.F.F. Book 129
Axel Hecklau Auftrittsorganisation per PDF organization of business (shows, contacts etc), using PDF
2013 Evolution 30
Albert Lucio About the South Austin Card Group
2015 The Saturday Morning Session 57
Christoph Borer Rund um den Auftritt tips on performing, being professional
  • Verhalten gegenüber dem Veranstalter
  • Zauberer als Zuschauer
  • Vor dem Auftritt
  • Konkrete Vorbereitungen zum Auftritt
  • Grundwissen
  • Praktische Gegenstände
  • Das MacGyver-Kit
  • Der Auftritt
  • Nach dem Auftritt
  • Fazit
2016 21 269
Gene Anderson The Part-Time Pro A. Introduction
B. Magic Castle debut
C. Getting your act together
D. Letters of Agreement
2016 Gene Anderson — The Book 165
Joaquín Matas La Magia Tematizada o Promocional long article on magic customized to the client
  • Estilos de magia tematizada
  • La actitud
  • Un caso concreto
  • La socorrida cartomagia
  • La carta corporativa
  • El Tabary corporativo
  • Un ejemplo con el Tabary
  • Otro ejemplo con el Tabary
  • Un par de juegos útiles para el mago "temático"
Related to 2016 A Fuego Lento — Volumen II 167
Joaquín Matas Aparición "Flash" production of a large envelope or similar object in a flash, with candle
2016 A Fuego Lento — Volumen II 181
Johnny Thompson The Trade Show Act about trade shows
  • The Act
  • Sample Script
2018 The Magic of Johnny Thompson (Issue 2) 255